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April 20, 2020
It's sad but true: toxic skincare ingredients are all too common in our industry. While some companies do their best to use only approved chemicals, many still rely heavily on untested or downright dangerous chemicals to fill out their offerings.
In the US, only 11 (you read that right!) chemicals have been curbed or outright banned by the FDA. Compared to the more than 1300 chemicals banned in the EU, this seems like an absurd amount of potentially dangerous chemicals are able to make their way into our beauty products.
Knowing this, it's incredibly important to become fluent in the language of skincare ingredients. Lucky for you, we're outlining 12 common (and downright toxic) skincare ingredients you can be on the lookout for the next time you're searching for that perfect serum.
The first step you should take is to familiarize yourself with product labeling. This might sound obvious, but raise your hand if you always read the full label of everything you put on your skin. Not many of us do - but we can change that!
A really important caveat to note: many labels try to "look" green, while being absolutely chock-full of harmful additives. If the package is full of green font, leaves, natural scenes and buzz words, alarm bells should be ringing. A truly green product will have easy-to-find ingredients which will help you to determine whether or not it is truly non-toxic.
Before you start reading labels, keep in mind that skincare ingredients may sound like crazy chemical compounds whether they’re clean or not!
Pop quiz! Sodium Cocoyl Isethionate is toxic: True or false?If you didn’t Google the answer, you probably said true. And that is absolutely no surprise! With a name like Sodium Cocoyl Isethionate, it’s hard to believe that this ingredient is actually a safe and gentle surfactant (cleaning agent). My point? You may not be able to easily tell which toxic ingredients to avoid just by looking at names on a skincare label. You need to become familiar with (or be willing to Google!) the names of ingredients you aren’t sure of while browsing. But for a handy reference guide to the top 12 products we want you to avoid, look no further than this list:
May 07, 2020
Incredibly important to know, thank you for publishing this.
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January 15, 2021
January 08, 2021
Happy New Year, Beauties!
I hope you have all set some amazing intentions for yourself in 2021, and that this year brings all of us so much more joy than last! 😂🤞
To help you start 2021 off on the right note, I wanted to address something so many of you have asked over the last year: “Which Renu products are right for MY skincare needs?”
So - without further ado - here’s my breakdown of each Renu product, and what it will do for you!
December 07, 2020